Tracking audit

The Digital Marketing Audit is best thought of as our inspection of your brand’s marketing. Our technical team investigates what is working, what isn’t working and ultimately where things can be improved. This enables us to build a strong picture of the whole and equip us with lots of useful data to inform decision making.

In the Tracking Audit we will check your current data collection and analytics platforms to see if they are configured correctly. We will also make suggestions of other platforms you should be using for tracking, and what you should track.

We always advise setting up tracking to capture everything you can. Even if you do not use all of the information that you collect now, it may become useful in the future.

We will look at the following questions to assess how well set up your website tracking is:

• Is Google Analytics (GA4) set up properly?
• Is Google Search Console verified?
• Is eCommerce tracking (if appropriate) set up?
• Is phone call tracking set up?
• Have you set up filters for bots, spam, multiple views in GA?
• Are “mailto:” events configured?
• And much more.

The Tracking Audit is just one of many important reports that you will receive in your Digital Marketing Audit from our technical team.

These are the same people who would also be responsible for working on your account if you decide to join us on a retainer basis for SEO, PPC, or a combination of our services.

Once completed, a member of our team will sit down with you (virtually or in person) to talk through our tracking findings (as well as our findings for all of the other included reports) and discuss a plan of action to get your digital marketing working harder and better for you.

Checking that these things are set up to track your data precisely is vital for any successful marketing campaign.

Before any accurate reporting can occur, and logical decisions can be made, tracking must be in place.

If you’d like a full Digital Marketing Audit, please call us or fill out our contact form.

It’s  then really easy to get set up if you’d like to work with our technical team on a longer, monthly retainer basis.

Once we’ve discussed our Digital Marketing Audit findings with you, we’ll advise on whether you’d benefit from just Paid Search Management or a combination of paid search and Search Engine Optimisation services and you can decide from there.

There is absolutely no obligation to work with us on a retained basis after your DMA, so please don’t worry about having to avoid the hard sell when you go into your DMA meeting with Dave – he will just be excited to share our findings with you!