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Search engine keyword research and current positioning

Keyword research and benchmarking audit

Where are the opportunities to improve your website’s rankings?

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Home / Services / Keyword Research and Position Benchmarking Audit

Summary

The Digital Marketing Audit defines how effective your digital marketing efforts are and highlights areas of opportunity.

The Keyword Research and Position Benchmarking Audit is one of the marketing reports within the DMA.

Outputs

Google Analytics Health-Check,
Site Performance Benchmark,
SEO Technical Benchmark,
PPC Account Feasibility Audit,
Backlink Audit,
Keyword Performance,
Competitor Review,
Report consultation (two hours in-person).

Turnaround time

Completed within seven days of request.

Fee

from £750 +VAT for full Digital Marketing Audit including the Keyword Research and Position Benchmarking Audit.

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What is the keyword research and position benchmarking audit?

The first step to a successful digital marketing campaign is to find out where best to focus energy and resources for the fastest and best returns. This is where the Digital Marketing Audit (DMA) comes in.

The Keyword Research and Position Benchmarking audit is just one small part of the whole DMA report that you will receive, and it focuses on how well your website is ranking right now in Search Engine Results Pages, and where the opportunities are.

The Digital Marketing Audit is best thought of as our inspection of your brand’s marketing.

Our technical team investigates what is working, what isn’t working for your website and ultimately where things can be improved. This enables us to build a strong picture of the whole and equip us (and you!) with lots of useful data to inform decision making.

Your report will be laid out in an easy-to-digest format without jargon. We break down the complexities to bring that much-needed clarity to your data.

What are keywords and why are they important to audit?

‘Keywords’ are the words (or phrases) people type in when searching for things online. Keywords are one of the foundations of any digital marketing strategy.

Identifying popular keywords helps you to understand the ways in which people may find you, your products and services.

This knowledge will help you focus your content, on-page optimisation (SEO) and how you target paid search (PPC) campaigns.

The goal of keyword research is to understand which keywords may be important for your business.

It will also help you understand where you sit within the current market and what you could achieve with improved or new content.

What’s included?

At this stage, the report is a snapshot to give you initial insight. Whilst thorough, it is not an exhaustive piece of research designed to form the campaign strategy (this comes later).

Our team will consider the following:

What would your users type into Google to find you?
What do your customers call your service/ product?
What keywords are you already using on the website?
What keywords are your competitors using?

With this information, we use specific tools to discover related keywords and the estimated search volume for them. This data provides the ‘size’ of the market, with which we can then approximate the traffic that this will drive to the website.

Once we have this data, we refine this list and then benchmark where you are currently ranking for each keyword within Google.

We will look at those areas where results can be delivered fastest alongside working on a plan for long term success and improvement.

What are the benefits?

The data collected through auditing is an important indicator for the current health of your online visibility, helps our SEO and Content teams to understand where to invest their time, and can be used as a benchmark for future improvements.

Understanding your website’s most important keywords is also vital for strong PPC work and for creating PPC landing pages that convert.

How do I start?

Simply give us a call or us our contact form to ask about a DMA for your business.

Once we’ve completed our reports within seven days, we will will sit down with you (virtually or in person) to talk through our keyword benchmark findings as well as our findings from all of the other DMA reports, and how we can create a plan of action to help your business grow online.

How do I get started with a retainer?

It’s really easy to get set up if you’d like to work with our technical team on a monthly retainer basis.

Once we’ve discussed our Digital Marketing Audit findings with you, we’ll advise on whether you’d benefit from Paid Search Management, Search Engine Optimisation, or a combination of both and you can decide from there.

There is absolutely no obligation to join us on a retainer basis after your DMA is delivered, so please don’t worry about having to avoid the hard sell when you go into your DMA meeting – we will just be excited to share our findings with you!