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Revamp your digital marketing strategy

Website competitor analysis

Two campers hear a bear and one starts running.
“What are you doing? You can’t outrun a bear.” says the other.
“I don’t have to. I just have to outrun you.” is the reply. 

Everything is relative within marketing. Your digital marketing and website do not have to be perfect – but they do have to be better than your competition.

Home / Services / Website Competitor Analysis
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Summary

The Digital Marketing Audit defines how effective your digital marketing efforts are and highlights areas of opportunity.

The Website Competitor Analysis is one of the marketing reports within the DMA.

Outputs

  • Google Analytics Health-Check,
  • Site Performance Benchmark,
  • SEO Technical Benchmark,
  • PPC Account Feasibility Audit,
  • Backlink Audit,
  • Keyword Performance,
  • Competitor Review,
  • Report consultation (two hours in-person).

Turnaround time

Completed within seven days of request.

What is the website competitor analysis?

Our competitor analysis is one of the reports you’ll get as part of our Digital Marketing Audit service.

The audit tells you which areas of marketing to focus your time, energy, and resources on for the best returns.

You’ll get an in-depth analysis of your website and your competitors. Discover which areas are already outperforming, and which areas have opportunities for improvement.

What’s included?

Our technical team review many areas, including:

  • Homepage,
  • Value propositions,
  • Product or service pages,
  • Contact form usability,
  • Calls to Action (CTAs) and their quality.

You’ll then get a handy, easy-to-digest document which answers the following questions:

  • Which websites provide the best first impressions – yours or your competitors?
  • Whose site presents products and services in the best way – and why?
  • Which website is fundamentally easier to buy/convert from?

But that’s just the tip of the iceberg. The report gives you so much more.

You’ll get invaluable insight into your website experience and any areas of friction.

Once equipped with this new-found knowledge, you can lead a lively discussion with the rest of your team.

If you need support creating actions, our team will be more than happy to lead the strategy (on a retainer basis). This can be consultancy, strategy and/or delivery work that’s carried out by the same technical team.

Discuss where opportunities lie and form the basis of an actionable digital marketing strategy.

How do I start?

Simply give us a call or us our contact form to ask about a DMA for your business.

Once we’ve completed our reports within seven days, we will will sit down with you (virtually or in person) to talk through our Website Competitor Analysis findings as well as our findings from all of the other DMA reports, and how we can create a plan of action to help your business grow online.

How do I get started with a retainer?

It’s really easy to get set up if you’d like to work with our technical team on a monthly retainer basis.

Once we’ve discussed our Digital Marketing Audit findings with you, we’ll advise on whether you’d benefit from Paid Search ManagementSearch Engine Optimisation, or a combination of both and you can decide from there.

There is absolutely no obligation, so please don’t worry about having to avoid the hard sell when you go into your DMA meeting – we will just be excited to share our findings with you!

Who to talk to about the Digital Marketing Audit

If you need help spotting opportunities and planning where to spend marketing budget for maximum output, chat to these people:

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Ready to start?

We can get the ball rolling on your Digital Marketing Audit today, meaning in a week’s time you’ll have the answers you need to reach your marketing goals!