Remarketing PPC services

Remarketing involves targeting users who have previously shown interest in your brand with customised ads across various digital channels to keep you in the front of their minds and encourage conversions.

Remarketing can be highly effective and economical for businesses looking to remain present in the minds of current or potential customers, and is a useful way of enhancing brand recognition and encouraging conversions from people who do not convert on their first visit to your website.

Key reasons for remarketing your products or services include:

• Targeted ad engagement: Remarketing lists mean that we can help you to reach users who have already shown interest in your products or services, increasing the likelihood of conversion.
• Personalised messaging and product targeting: This method of paid advertising allows you to deliver tailored ads based on users’ previous interactions with your website, enhancing ad relevancy and user engagement.
• Increased website conversions: Drive higher conversion rates by re-engaging potential customers and guiding them through the purchase funnel.
• Cost effectiveness: Because you are targeting people who have already interacted with your brand, remarketing is one of the most cost effective methods of paid advertising.

Remarketing campaign strategy

As part of our monthly retained PPC package and alongside other paid media initiatives, our paid media marketing experts can develop customised remarketing strategies to effectively re-engage your audience and drive results. Their activities will include: 

• Remarketing list creation and audience segmentation based on user behaviour and interests.
• Ad messaging development tailored to target specific user segments.
• Strategic campaign settings configuration, including budget, duration, and ad placements.

Remarketing ad creation and optimisation

We craft compelling remarketing ads that resonate with your audience and encourage them to take action on your website.

• Ad development aligned with your brand’s messaging, visuals and collateral.
• Continuous ad testing and optimisation to improve performance and maximise your return on ad spend.

Dynamic remarketing

Enhance your company’s remarketing campaigns with dynamic ads that showcase specific products or services viewed by users on your website to create a truly tailored experience. Dynamic remarketing activities include:

• Product feed integration for dynamic ad creation.
• Personalised ad content based on users’ browsing history.
• Performance tracking and optimisation for dynamic ad campaigns.

Remarketing analytics and reporting

Alongside our other paid media activities, we will keep you informed of remarketing successes through detailed insights into your campaigns’ performance. Our reporting includes:

• Comprehensive performance analysis, including impressions, clicks, conversions, and more.
• Regular reporting and actionable recommendations for ongoing campaign improvement.
• Return on Investment and Return on Ad Spend tracking to measure the effectiveness and profitability of your remarketing efforts.

Our team has extensive experience in developing and managing successful Remarketing campaigns in multiple industries including hospitality, eCommerce, and professional services.

Our results speak for themselves. Check out our case studies and testimonials for more information and get in touch to discuss your paid media and remarketing needs.

To get started, fill out our simple contact form, and our Business Development Manager, Dave, will get in touch to discuss your overall business goals and how we can help you get there. If you have any questions, we’re more than happy to have an informal chat beforehand to ensure our service is right for you.

We have offices in Colchester, Essex and London but are more than happy to offer virtual meetings – whichever you prefer.

Once you’ve signed up for a PPC retainer, you’ll be assigned a Relationship Manager, an experienced Paid Media expert and if you need content – a Content Manager/Writer.