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Case Study

Kew Law

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Kew Law

Increasing local leads for this law firm.

Key results

65% increase year on year for Property Law website leads,
51.16% increase in traffic to the Kew Law website,
26.95% reduction in cost per click due to improve ad copy and landing page relevance,
53.57% increase in website conversions,
27.52% reduction in cost per acquisition of new leads for the law firm.

Services

Pay Per Click Advertising

About the client

Kew Law LLP provides a range of personal and business legal solutions to clients across Essex and Suffolk.

The project brief

Our paid media team were tasked with reaching a wider audience within the local area for Kew Law, in order to generate more leads for the firm.

Our approach

As well as traditional paid ads on search, they utilised Performance Max campaigns in order to plug any gaps that search ads could not reach.

The result of their strategy was an increase in enquiries across a broad range of legal services, with our data suggesting greater public interest in wills, so our campaigns and budgets were tweaked to recognise this opportunity.

The results

51.16% increase in traffic to the Kew Law website,
26.95% reduction in cost per click due to improve ad copy and landing page relevance,
53.57% increase in website conversions,
27.52% reduction in cost per acquisition of new leads for the law firm.

Meet Our Team

Meet the people who deliver digital success for clients such as Kew Law.

Digital Marketing Audit

Digital Marketing Strategy

Tom Bowden

CEO

Digital Marketing Strategy

Search Engine Optimisation

Site Build Support

Website Migration Support

Chris Ainsworth

Technical Director

Charlotte Black

Head of People

Digital Marketing Strategy

Rosie Baker

Head of Client Services

Pay Per Click Advertising

Search Engine Optimisation

Website Copywriting

Website Migration Support

Site Build Support

Rob James

Head of Delivery

Digital Marketing Audit

Sarah Sanderson

Head of Growth

Website Copywriting

Kerry McCarthy

Head of Content

Simran Kabotra Head shot

Website Copywriting

Simran Kabotra

Content Manager

Website Copywriting

Kieran McLoone

Content Manager

Digital Carbon Footprint Audit

Digital Marketing Strategy

Alex Eade

Marketing Manager

Pay Per Click Advertising

Digital Marketing Strategy

Michael Scanlon

Head of Paid Media

Digital Marketing Strategy

Search Engine Optimisation

Site Build Support

Website Migration Support

Sam Monaghan

Technical SEO Lead

Digital Carbon Footprint Audit

Search Engine Optimisation

Site Build Support

Website Migration Support

Joe Ketteridge

Technical SEO Manager

Digital Marketing Strategy

Tom Cox

Relationship Manager

Digital Marketing Strategy

Freya Hetherington

Relationship Manager

Jon Maddams

Partnership Development and eCommerce Specialist

Digital Marketing Audit

Dave Roscoe

Business Development Manager

Digital Marketing Strategy

Charlotte Pooley

Relationship Manager

Digital Marketing Strategy

Jo Bareham

Relationship Manager (Maternity Leave)

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