Generative Engine Optimisation (GEO) Services

Generative Engine Optimisation (GEO) is the next step in digital visibility. You may have heard it called Machine Learning Search Optimisation, AI Search Optimisation, Next-Gen SEO, or AI Visibility Optimisation. Whatever you call it, with AI-driven search results from platforms like Google’s Search Generative Experience (SGE) and ChatGPT-powered queries, search is becoming more conversational, contextual, and intent-driven. Our GEO services ensure your content is optimised for these AI-powered environments, helping your business stay ahead of the curve.

1. Content Structuring for AI Discovery: Our content and copywriting experts can craft content that AI models can easily interpret, ensuring it provides clear, factual, and comprehensive answers to user queries. They are adept at writing user-first content that also appeases search engines and AI. 
2. Conversational Keyword Strategy: Traditional keyword research is evolving. We conduct keyword research, create keyword strategies, and optimise copy for natural language queries, question-based searches, and long-tail keywords that align with AI-generated responses.
3. Enhancing Brand Authority and Trust: Much like search engines, AI-driven search favours authoritative and trustworthy content. We help you build a strong digital reputation through expert-led content, strategic internal and cross site linking, and industry recognition.
4. Schema Markup and Structured Data: We implement structured data and schema markup to help AI platforms better understand your content and improve its visibility in generative search results.
5. Optimisation for Featured Snippets and AI Summaries: By structuring content effectively, we improve your chances of being included in AI-generated summaries, ensuring your brand is front and centre  in generative search experiences.