One of the elements of SEO that has always troubled me is how testing changes before we deploy them is nearly impossible.

Impossible because it’s simply not doable, not worth the investment or the skills just aren’t available.

We instead rely on experience, understanding, and the tools to monitor/observe any changes – which works incredibly well – but there’s always more to strive for here!

Part of my ongoing relationship with OnCrawl means that I’ve been fortunate enough to access their platform and work with them on some new features, interesting developments and consider some of the more fundamental challenges we (SEOs/digital marketers) face.

One of these elements I’ve been working on since the start of the year is Internal Linking and what possible impact the changes made to websites could have when Google encounters them.

The organisers of VirtualCon (an online SEO conference) invited me to discuss my findings and the implications – the recording is now available via the embed below.

The Recording

I’ve skipped the recording ahead to my session, but don’t let that stop you from taking in some of the other talks throughout the day!

The original ebook I released with OnCrawl is available here if anyone wants to take a more detailed look.

If you have any questions/comments my DMs are open on twitter, or you can always reach out via our contact form here.