FAQs

We provide monthly retainers for search engine optimisation, pay per click advertising and paid social advertising. We also provide content marketing services, either as part of an SEO retainer, or as a one off project. Other one off projects include our Digital Marketing Audit, Digital Carbon Footprint Audit, and Site Build and Migration support. The best way to determine how we can help your business is to get in touch with us, and we can have a no-obligation, friendly chat about your needs. 

Yes! You can check out our case studies here. We have examples of all of our services as well as multiple industries that we have successfully worked with. Have a read- we know you’ll like what you see!

We do indeed. We are Google Partners, Microsoft Advertising Partners, and a B Corp certified agency. We have also won an award for our Talent Approach and are 1% for the Planet members.

We have experience in a wide variety of industries, many of which you can see demonstrated in our case studies. Our industry experience includes legal marketing, and  marketing for healthcare, pharmaceuticals, and wellbeing. We also have strong credentials in construction and engineering marketing, education including schools and higher education, hospitality, F&B, recruitment, and much more. Get in touch if you want to know whether we have experience in your industry.

Both. Our team is able to work with businesses who have a B2B or a B2C focus.

Each client is approached individually, and SEO activities are prioritised depending on need and urgency to ensure that your website’s rankings improve as quickly as possible. We only use best practice techniques, and our technical SEO experts are adept at problem solving and testing to get through tricky ranking challenges.

Yes. Depending on your business goals, we can support you with local SEO to ensure that customers and potential customers near you are able to find you online. We can also support you to develop local SEO strategies for new geographic areas that you want to target.

Our team is experienced in Google Analytics 4, Google Tag Manager, Google Search Console, SEMrush, Screaming Frog, and more. If there is a specific tool or platform that your company uses and you need us to have expertise in, get in touch to find out more.

Our team is proficient in Google Ads, Meta Ads for Facebook and Instagram, LinkedIn Ads, Microsoft Ads and TikTok advertising. We are Google Partners and Microsoft Advertising Partners, meaning we receive additional support from these platforms, as well as the opportunity to test new ad types of our clients before the general public can use them.

We can put collateral together in house, but we will require you to provide us with assets such as logos and imagery to do so. Similarly, we can create video ads, but we will need you to provide us with the video assets. If you require a company to create video or photographic assets for you, we can put you in touch with our partners.

Yes. We will manage the account for you, ensuring that we have regular meetings and communication with you to stay on budget and ensure that you are happy with results.

We would always recommend site build support when you are having a new website built. This is a one off project undertaken by our SEO team to work alongside you and your web developer making sure that all SEO and UX elements are considered during the design and build process. Whilst developers and designers have a huge amount of knowledge in their field, SEO requirements are very different and need specialist support to ensure that your new website does as well as possible in search engine rankings.

We have worked with many developers in the past, and our communication with them is always open, honest, fair, and respectful. We are there to ensure that their development is a complete success and to offer our expertise to ensure that the project is the very best that it can be. Building a positive relationship with your developer is important to us, because together we’re stronger, and together we can provide you with the best product possible.

We believe that AI has its uses, and is not going away anytime soon. It is vital that marketers harness its power, and use AI for the things that it is good for, including increasing efficiencies. However, the content our teams produce will never be written by AI. All of our content is produced by our dedicated team of passionate and talented content writers, who understand the importance of SEO, as well as the human touch needed to connect with your target audiences. We believe that their talent and true understanding of people and context cannot be replicated by AI.

We have built our partnership network because we are experts in our areas of digital marketing, and know that our clients need access to trusted experts in other areas of marketing. For example, we don’t do social media management, but we can recommend agencies who do. We don’t do video, design, or website development, but we do know the best in the business and we can put you in touch with them.

We have a process for partnering with other agencies, as it is incredibly important that we only partner with people who share our values and treat their clients in the same way as us. If you would like to find out more about our partner network and potentially partner with us, please get in touch.

Simply talk to your Relationship Manager! If there is an element of marketing that you need, and we can’t provide it, we can introduce you to a selection of our partners who we know can do great things for you.

Our notice period for cancelling a retainer is one month, and we will need to have your cancellation in writing – this can be via an email to your Relationship Manager. Therefore, from the date that you cancel your contract with us, we will require one final full month’s payment from you.

We do conduct an annual price review to ensure that our prices remain competitive and at the level necessary for our team to perform the highest quality work. This does not mean we automatically increase prices yearly, just that we do review them in case a slight increase is required.  We will ensure that we inform you as soon as possible of any future rises, and our team is always here to discuss these rises with you if necessary.

Yes, we can quote for on-off pieces of work with an hourly rate. Please get in touch if this is something you are interested in.

Yes absolutely. We have a range of materials available, from our free online blog and our digital marketing textbook, all the way up to our online course and even bespoke training sessions delivered by our team. You can also sign up to emails to receive our latest insights.

We run both online webinars and in person events through our event series ‘Footprint Digital Presents…’. These events bring together our experts alongside our partners to discuss big topics in marketing. Paste events have focused on digital sustainability, the cookieless future of data, search engines and social media, Google Analytics 4 and more. Check out our events page to see if we have anything coming up.

Our values are listed on our About Us page. Our core value is simply to ‘Give a Sh*t’ about what we do. We turn up to work because we truly care about every single client, and their business. It makes us proud to support our clients to reach their goals, and even prouder to see them exceed them!

Yes. We are members of 1% for the Planet which means we donate at least 1% of our revenue (not just profit!) every year to charitable causes. We support Building Malawi, a charity that our Managing Director, Tom, is part of.

We are! We became a B Corp certified agency in April 2023.

We do not normally encourage clients to choose their own Relationship Manager, as our Head of Client services works to ensure that the talents, communication style and expertise of the Relationship Manager are matched to the client. However, if you are a previous client and wish to work with your old Relationship Manager, feel free to put in a request which we will try to accommodate. It is very unlikely, but in the event that you feel you do not have a good bond with your Relationship Manager, and need somebody different to manage the account, please contact our Head of Client Services who will be happy to talk with you about this.

We hope that you never have reason to complain, but we want to make sure that our work is up to your exacting standards, so we would always encourage you to be open and honest with us if you feel like we are not meeting your expectations. Your first port of call would be to discuss your concerns with your Relationship Manager, who will do all they can to ensure that the problem is quickly resolved. If you feel like this hasn’t happened, or you wish to speak to somebody more senior, you are welcome to contact our Head of Client Services, or our Head of Delivery, who will escalate your complaint and ensure that it is resolved fully by our team.

Yes. In the past we have charged a small amount for our Footprint Academy, but we have made the decision to make this week entirely free of charge to the students that we select through interview. This is to ensure that it is as accessible as possible to everyone.

We open the Footprint Digital Academy to final year undergraduate students and postgraduate students from the University of Essex, The University of Greenwich, King’s College London, and Goldsmiths. This is because we have strong ties with these universities and regularly guest lecture for them. However, if you are from a different university and would like to be considered, please get in touch!

Every year we open the academy application process in January/February. You can read about how to apply on this page. We will read all of the applications we receive, and then invite you to interview. We try to interview everyone who applies. The interview process is a friendly one, we’ll talk to you over video call and discuss your reasons for applying, your interests and hobbies. This is also a chance for you to ask us questions. After the interview, we will let you know as soon as possible whether you have been successful.

Every June we run our Academy for one week. We try to make sure that the week we choose accommodates all university exams/deadlines.

Depending on business requirements, each year we provide a select number of positions to Footprint Academy graduates. We will be able to provide more information on available roles each time we run the Academy, so feel free to ask about possible positions during your interview if this is something you are interested in.