Tailored education for your business needs
Content training courses
Whether you’re an experienced content creator or a novice writer, our content training will equip you with the tools and knowledge to enhance your strategy. Create impactful online content with a deeper understanding of effective techniques.
Make a lasting impact with your writing
Our content training can help your business to make a lasting impact and positive impression on your audience. By mastering effective content strategies, you’ll not only engage your audience more effectively but also differentiate your brand from the competition, ensuring that your message stands out in a crowded market.
Why is copywriting so important for your audience?
Good copywriting is essential for a successful website because it captures and retains the attention of visitors, conveying your message clearly and compellingly. It enhances user experience by providing valuable, relevant information that guides visitors towards taking desired actions, such as making a purchase or contacting you about a service. Well-crafted copy also boosts your site’s SEO, helping it rank higher in search engine results and attract the attention of more potential customers.
What’s included in the content training course?
We will tailor the training to your business needs but things that might be included are learning how to complete a copy teardown, writing great Calls to Action, how to shift the focus from what you sell to what your customer buys, keyword research and mapping, writing meta, and more.
Get your website working harder for your business
Content is a core ‘pillar’ of SEO, and Google updates such as the Helpful Content Update have made it even more important to get this right for your business. With the development of AI tools, and Search Generative Experience, it’s even more important to understand how to humanise your website through exemplary content writing.
Need a copywriter?
If you’re swamped with other tasks, and need us to take on the lion’s share of writing, want some experience to ensure you get things right, or just don’t like writing then get in touch. Our team, led by Kerry, are a dab hand with a pen and love crafting compelling content for B2B and B2C brands.
FAQs about our marketing training sessions
Content and copywriting resources
Read our content team’s articles and blogs about copywriting and content marketing.
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Search Engines and Social Media: Do Search Engines Need to Evolve to Stay Relevant?
11th June 2024
How can search engines and websites adapt and evolve to remain relevant in the era of social media dominance, especially considering the personalised content experiences offered by platforms like Instagram?
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eFocus Marketing x Footprint Digital Webinar: Part One
19th December 2023
Welcome to this pre-recorded webinar – the third instalment in our ‘Marketing for a Cookieless Future Series’. This webinar with Kate and Kaya is split into three parts – watch or read here.
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We operate at the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
We provide clients with proactive recommendations to reduce your digital carbon footprint.
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