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Bridging the gap between academia and the real world

Footprint Digital Academy

Winner of the Business Culture Awards for Best Talent Approach, this FREE one-week online course will give you the best start to your career in digital. It bridges the gap between the theoretical knowledge of university and the practical skills needed for real world marketing.

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Highlights of the Academy

You will be in an interactive and encouraging learning environment, recieve incredible insights into Digital, be able to bolster knowledge from your degree, and learn practical and useful skills. You will meet real clients and test our your presentation skills on them in a safe environment, and meet lots of other likeminded graduates.

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Academy outcomes

You will end with week with an increased confidence in your digital marketing abilities, a greater understanding of key aspects, the experience of working with a real client, more enthusiasm and excitement for digital marketing, and an understanding of how different marketing elements fit together in a real agency.

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Who is it for?

  • Those looking at having a career in Digital.
  • Graduating students who want something to set them apart in the job marketplace.
  • Inquisitive learners who want to continually discover new things.
  • University of Greenwich, Essex, and Kings College London students (but still get in touch if you are from a different university).
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Graduations

Whilst the course is online, we invite everyone to join us for a ‘graduation day’ afterwards, as a chance to meet, have some fun, and give you your certificates! Previous graduation days have included a beach day, rowing, and even beekeeping! These are very informal days where you’ll spend some time with our team, do something interesting, and make your graduation hat! (This day is not compulsory, as graduates may be abroad or have prior commitments, but we do love meeting you in real life!)

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Course

Award winning Footprint Digital Academy with Students from the Universities of Greenwich, Essex, and KCL (100% Online)

Applications

Applications will open officially in early 2025, but you can send us your CV and we’ll get back to you in Spring 2025.

Cost

This course is 100% free. This includes access to our online course (normally £599) plus a five full day online workshop delivered by our team members.

Dates

2025 Academy dates to be confirmed.

Duration

One working week. 10am-4:30pm.

Accompanying textbook

The course textbook ‘Shoot the HiPPO: How to be a killer digital marketing manager‘ is available on Amazon.

Get your career off to a flying start

Getting your first job out of university can be challenging – you need that something extra to set you apart. University will have given you the theory and ideas for a marketing career, but how does that translate in the real world?

What do we teach?
Following our ‘Shoot the HiPPO’ (Highest Paid Person’s Opinion) syllabus, and delivered by our experienced marketing practitioners, the course covers big topics including Search Engine OptimisationPay Per Click AdvertisingConversion Rate Optimisation, Project Management, and Communication Skills.

You’ll examine real-life campaigns, discovering why some things worked – and why others didn’t. You’ll audit a website and create a digital marketing strategy, before exploring SEO and how to make search engines like Google rank your website higher. Our paid search experts will also show you how to build a high-performing paid advertising campaign, and then you’ll look at what makes people convert on a website.

Is it competitive?
There are only 20 places available, with a limited number of permanent marketing roles up for grabs at Footprint Digital on completion of the course.

What matters to us

These are our shared values, if you share them too, the Academy is for you!

  • Give a Sh*t about everything we do.

  • Be a sponge and soak up information.

  • Believe in people, and in data.

  • Be open, honest, and fair with ourselves and our clients.

  • Embrace challenges with a positive, proactive attitude.

  • Educate as we go, don't gatekeep information or obfuscate.

  • Collaborate internally and externally. Stronger together.

  • Be human, communicate like humans not robots.

  • Be mindful of our planet and do what we can to help.

Why we recommend the Footprint Academy to university students

Get to know the team

The Footprint Academy is taught by our digital marketing experts. Teaching is a huge highlight of our year and we love sharing the knowledge with our Academy Cohorts! We’re also always here to answer any questions so feel free to get in touch.


Footprint Digital is a proud member of B Corp, 1% for the Planet, and the Mental Health at Work Commitment.

We operate at the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

We provide clients with proactive recommendations to reduce your digital carbon footprint.

Take only memories. Leave only footprints.

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Ready to apply?

Applications for the Footprint Academy 2025  open officially early next year, but you can get ahead of the game by sending us your CV now, which we will keep on file and look at as soon as we start the interview process for Summer 2025.