Tailored education for your business needs
PPC training courses
Learn how to drive the right traffic to paid ads and maximise Return on Ad Spend (ROAS). Our paid media experts deliver training tailored to your goals. Discover PPC training, perfect for just you, or your whole marketing team.
Your key to digital success
If you’re feeling overwhelmed by Pay Per Click (paid ads, paid media, or paid search) then don’t worry, you’re not alone! There’s a lot to it. Our interactive, hands-on tutorials are designed to break down the information you’ll need in an engaging and digestible way, so you feel confident with paid and can make the best decisions for your business.
Learn to expand your brand’s reach
PPC is an exciting way of reeling in more traffic to your website. The results are trackable, and it complements other marketing channels. With high-level exposure, you can achieve stronger leads, sales, and conversions.
However, to succeed it’s important to bid on the right keywords, push compelling offers, and optimise your landing pages to match visitor intent. You need to properly manage your campaigns to ensure you’re getting high-quality clicks, not wasting money.
Our training ensures that your campaigns reach the right people at the right time in their journey.
Increase your return on ad spend
Getting set up is easy. As soon as you’re equipped with the right knowledge, you can get started in no time at all. PPC is a short-term strategy which has the potential to be a huge revenue driver for your business. After taking part in our course, you will know how to plan your paid media strategy, carry out keyword research, and measure your Return On Ad Spend (ROAS).
What will the training cover?
We will tailor the course depending on your current knowledge gaps and business goals. We offer training for managing paid media campaigns, learning to use Google Ads or paid social platforms, carrying out keyword research, using bidding strategies, optimising PPC for mobile and shopping, and much more.
Will I benefit personally?
If you aren’t yet doing PPC advertising, you might be losing out on visitors who are ready to become customers. If you’re doing PPC but not seeing value, our training course will help you make quick changes to start driving more clicks and conversions right away. So yes, you will benefit no matter what stage you’re at with using online ads.
Set and achieve your PPC goals
PPC is a fantastic marketing tool which has the potential to be a huge revenue driver for your business, if managed correctly. After taking part in our training course, you will be able to plan your paid media strategy, write ads, build campaigns, test messaging and choose the right keywords for your audience.
As the course is tailored to your business, you will leave with a list of actions you can make to drive paid traffic, increase your brand’s visibility and boost your revenue. Let us share our knowledge so you can start achieving your marketing goals.
FAQs about our marketing training sessions
Paid Media resources
Take a look at our paid media and paid social content here.
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eFocus Marketing x Footprint Digital Webinar: Part One
19th December 2023
Welcome to this pre-recorded webinar – the third instalment in our ‘Marketing for a Cookieless Future Series’. This webinar with Kate and Kaya is split into three parts – watch or read here.
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Footprint Digital is a proud member of B Corp, 1% for the Planet, and the Mental Health at Work Commitment.
We operate at the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
We provide clients with proactive recommendations to reduce your digital carbon footprint.
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