How to be a killer digital marketing manager
‘Shoot the HiPPO’ textbook
‘SHOOT THE HIPPO: How to be a Killer Digital Marketing Manager’ is the bestselling practical guide for people that want to achieve things they never thought possible. The knowledge in this book will help you (and your organisation) humanise your digital marketing, exceed your goals and make more money online.
It is the perfect bridge from the academic to the ‘real world’.
Available from Amazon (and all good retailers) as well as in audiobook form. You can also study in video form through our online marketing course.
Being a Digital Marketing Manager is tough. Budgets are tight, technology is constantly changing, everyone is demanding, and there’s too much for one person to do. The job is even harder when decisions are based on opinion, not data.
How do you juggle all this whilst also facing down the HiPPO – the Highest Paid Person’s Opinion?
As well as teaching the technical skills required for success like SEO, PPC, CRO, Google Analytics, Email Marketing, Social Media, and Project Management this book helps you positively influence your organisation’s culture to achieve buy-in and, crucially, shoot the HiPPO.
Written by Footprint Digital Directors Tom Bowden and Tom Jepson, who have worked with brands such as Sony, Motorola, Huawei, Legal and General, Safestore, and Itsu this insightful, approachable, helpful, and human book reveals the secrets of a successful digital marketing agency and gives you the clarity, confidence, and practical steps to do the best work of your career.
Resources from our team
Interested in finding out more from the writers of our marketing book? Take a look at out blogs for digital marketing news, industry trends, ‘How-to’ guides, and more.
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Search Engines and Social Media: Do Search Engines Need to Evolve to Stay Relevant?
11th June 2024
How can search engines and websites adapt and evolve to remain relevant in the era of social media dominance, especially considering the personalised content experiences offered by platforms like Instagram?
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The Apprentice Challenge: Onions, Apiaries, Rowing Boats, and Dance Offs
04th June 2024
The Apprentice Challenge is a much loved, and much anticipated part of the Footprint Digital calendar. Every quarter, we get the team out of the office for a day to try something completely new, learn from different groups of people, and tie it all back to our day jobs with a competitive marketing challenge. Over the past year, we’ve had four completely unique days out, organised by our incredible Head of People, Charlotte.
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We operate at the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
We provide clients with proactive recommendations to reduce your digital carbon footprint.
Take only memories. Leave only footprints.
