When it comes to third-party customer data, the cookie will crumble, but not quite yet!

Google has delayed third-party cookie deprecation on their Chrome browser until 2024, but the time for third party data is running out, and marketers really need to start switching their strategy towards using first and zero party data, as well as using data from different marketing channels to compliment each other and create a stronger strategy.

We recently ran a webinar with our SEO and PPC team, alongside Kate from eFocus Marketing to discuss how marketers can utilise their SEO, Paid and Email marketing data more effectively.