Head of Content and Conversion, Josef James, spoke at Experimentation Elite this week.

J’s topic was ‘Good copy doesn’t fit in a box’ and was focused on writing copy that actually resonates and leads to more conversions.

His top three takeaways were:

  • Website foundations that don’t consider audience won’t perform,
  • Designs that restrict copy and content from providing value won’t inform,
  • Experimentation in your copy and content throughout the design phase (and beyond) should become the norm.
J Experimentation Elite Poster