Why Work with a Digital Marketing Agency?

As the digital world evolves and competition increases, businesses of all sizes and in all industries are facing increasing pressure to stand out and connect with their target audiences online. While many companies attempt to manage all of their own digital marketing efforts in-house, the complexity and constant flux of digital platforms often makes it a challenging (even impossible) task.

That’s where a professional digital marketing agency comes in. Working with an agency brings expertise, strategic insight, and an edge in execution that can significantly impact your brand’s growth and amplify your online presence. In this blog, we’ll explore our own team’s reasons for why partnering with a digital marketing agency is a smart move for any businesses looking to improve their marketing game and achieve long-term success online. 

Education and professional development

Education came up a lot when we spoke to our team about the benefits our clients get from working with us. 

A marketing manager, or even a team, cannot be expected to know everything. It’s not possible! 

Working with an agency means you can tap into our team members’ deeper knowledge in specific areas (SEO, PPC, CRO, Analytics etc) and add this knowledge to your own arsenal. 

Not only will you learn more and feel more confident in your own work, you’ll also feel reassured that there’s a whole team of people building up their own knowledge constantly, so they can feed it directly to you and your business! 

Compound knowledge

Instead of trying to learn it all yourself, you’ll tap into a team who have worked across your industry on lots of campaigns, and can bring all of those invaluable marketing learnings to you. 

You’ll also have access to processes that WORK (because they’ve been tried, tested and refined) rather than having to develop your own which could potentially fail, or not be as effective. 

Working with an agency who have already compounded lots of knowledge and experience makes things so much simpler for you, and makes it more likely that you’ll succeed straight away. 

Scalability and business growth 

Fast scalability and removing the need to train people yourself are two big reasons for hiring an agency – according to our team! 

Integrating into your team, rather than being an outside entity, is core to how we develop relationships with our clients. This means that you can essentially see us as part of your business, with the same goals and aspirations to drive growth and scale up. 

Scaling up can often mean expensive internal hires, and the need to spend a lot of time and resources training people in house. With an agency, this resource can be directed elsewhere – perhaps into greater development of your current team. 

A dedicated team to support you 

We often compare an in-house digital marketing manager to a head chef in an understaffed restaurant. 

They develop the menu, manage the suppliers, read the tickets, cook the food, clean the surfaces, keep tabs on the stock, deal with the guests, do the books…and it’s all too much. 

They need other people around them so that they can get on with just being the chef, which is what they’re best at. 

An agency can be those people who take on all of the other roles in the kitchen, so that the chef can be a chef. OR so that the digital marketing manager can get on with what they’re best at and delegate the rest. 

Having an agency on your team (like us!) means that you know you’ve always got a dedicated team working away to get you results, so you can deal with stakeholders, strategy, top level thinking, and development – all of that stuff that you can’t do if you’re constantly stuck in the day to day. 

The dedication to our clients campaigns (allowing the digital marketing managers we work with the time to do their jobs properly) is a key reason that our team gave for working with an agency. 

Utilising your agency’s marketing tools and platforms 

Paying for tools and spending time (and budget on training) to learn how to use them is often a problem for marketing departments. Marketing tools can be expensive and confusing, and failing to make the most out of them is more common than you might think. 

However, if you work with a marketing agency who already have access to these tools, and know how to use them, then you cut out the risk and go straight to the reward! 

Access to the tools and platforms that we already pay for is a big reason why our team thinks more businesses should work with marketing agencies. 

Getting a fresh perspective

A fresh perspective was one of the reasons our team gave for working with an agency! 

When you’re in-house focused on campaigns, key dates, KPIs, and always trying to get the next marketing initiative up and running, it can be hard to step back and look at the bigger picture. 

Our team offers fresh eyes, enthusiasm for your industry, new ideas, and an outsider’s perspective on your marketing strategy and opportunities.

If these sound like good reasons why your business should consider working with a marketing agency, then get in touch. We’d love to chat about your business and discuss ways in which we could help you achieve more online.