Navy wind farm

Case Study

ABL

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ABL

SEO and content for global energy and marine consultancy.

Key Results

840.5% increase in organic traffic,
1,639.6% increase in organic new website users.

Services

About the client

ABL, an ABL Group company, joined us in 2016 under the name LOC Group & Aqualis Braemar. They are a leading global independent energy and marine consultancy, working in energy and oceans to de-risk and drive the energy transition across renewables, maritime, and the oil and gas sectors.

ABL offers world-class expertise from 65 offices in 39 countries across the globe.

ABL Group acquires companies and we bring their acquisitions under the existing brand family online, by migrating relevant content across to their website and redirecting the acquired businesses.

SEO and website build support

We have implemented a comprehensive SEO strategy and conduct regular meetings to discuss new acquisitions and optimise online branding. Our Technical SEO team performs frequent technical audits, identifying new priorities for existing websites and each new acquisition, including updates to Google My Business profiles.

We offer extensive website build support to ensure all content is SEO-compliant and meets the needs of their current sites. Additionally, our team ensures there is no content overlap among the acquired businesses’ online presence.

When ABL encountered issues with a domain name redirect, we collaborated closely with their web developer, Fever, a trusted partner, to resolve the problem promptly. This involved communication between our SEO Technical team and Fever to identify and fix the issue efficiently. Our strong relationship with their developer facilitated a smoother resolution process.

Content for ABL

We developed a content strategy that prioritises web pages based on the required work, traffic levels, and keyword potential.

Our content team updates, consolidates, or removes pages according to this plan, adapting to ABL’s business goals and priorities as needed.

We optimise static pages by adding informational or conversion-focused copy.

In early 2023, the client requested a content audit for one of their other businesses, prompting us to trial a new technical content audit for them.

The results

Compared to previous six months:

71.13% increase in organic traffic.

Year on year improvements:

840.5% increase in organic traffic,
1,639.6% increase in organic new users,
789.6% increase in organic page views.

Meet Our Team

Meet the people who deliver digital success for clients such as ABL.

Digital Marketing Audit

Digital Marketing Strategy

Tom Bowden

CEO

Digital Marketing Strategy

Search Engine Optimisation

Site Build Support

Website Migration Support

Chris Ainsworth

Technical Director

Charlotte Black

Head of People

Digital Marketing Strategy

Rosie Baker

Head of Client Services

Digital Marketing Strategy

Keeley Alvarez

Head of Client Services (Maternity Cover)

Pay Per Click Advertising

Search Engine Optimisation

Website Copywriting

Website Migration Support

Site Build Support

Rob James

Head of Delivery

Digital Marketing Audit

Sarah Sanderson

Head of Growth

Website Copywriting

Kerry McCarthy

Head of Content

Simran Kabotra Head shot

Website Copywriting

Simran Kabotra

Content Manager

Website Copywriting

Kieran McLoone

Content Manager

Digital Carbon Footprint Audit

Digital Marketing Strategy

Alex Eade

Marketing Manager

Pay Per Click Advertising

Digital Marketing Strategy

Michael Scanlon

Head of Paid Media

Digital Marketing Strategy

Search Engine Optimisation

Site Build Support

Website Migration Support

Sam Monaghan

Technical SEO Lead

Digital Carbon Footprint Audit

Search Engine Optimisation

Site Build Support

Website Migration Support

Joe Ketteridge

Technical SEO Manager

Digital Marketing Strategy

Tom Cox

Relationship Manager

Digital Marketing Strategy

Freya Hetherington

Relationship Manager

Digital Marketing Strategy

Klaudia Chojnacka

Relationship Manager

Jon Maddams

Partnership Development and eCommerce Specialist

Digital Marketing Audit

Dave Roscoe

Business Development Manager

Digital Marketing Strategy

Charlotte Pooley

Relationship Manager

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