Pink flat lay of fruits

Case Study

BTN Academy

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BTN Academy

Supporting the nutrition coaches to understand their changed landscape post pandemic.

Dates

2020-Present

Key results

Increased ROI YoY from 10% to 200% for paid advertising.

Services

Pay Per Click Advertising

About the client

The client provides online certified nutrition courses, and has been creating competent, confident, industry leading nutrition coaches for over 10 years.

The project brief

Since 2020, we have partnered with BTN to boost sales of their Academy and enhance online visibility.

We were tasked with tackling the challenge of low website traffic for online conversions and adapting marketing strategies during the pandemic and subsequent lockdowns.

Our approach

We initially focused on PPC and later incorporated paid social ads using Meta, on Facebook and Instagram.

While 2020 yielded positive results, 2021 faced external challenges due to the evolving pandemic.

In 2022, we resumed paid advertising, paid social, and Performance Max campaigns.

Our core strategy centered on targeting the right audience with tailored messaging from research to purchase.

The Results

Increased ROI YoY from 10% to 200% for paid advertising.

Meet Our Team

Meet the people who deliver digital success for clients such as BTN Academy.

Digital Marketing Audit

Digital Marketing Strategy

Tom Bowden

CEO

Digital Marketing Strategy

Search Engine Optimisation

Site Build Support

Website Migration Support

Chris Ainsworth

Technical Director

Charlotte Black

Head of People

Digital Marketing Strategy

Rosie Baker

Head of Client Services

Pay Per Click Advertising

Search Engine Optimisation

Website Copywriting

Website Migration Support

Site Build Support

Rob James

Head of Delivery

Digital Marketing Audit

Sarah Sanderson

Head of Growth

Website Copywriting

Kerry McCarthy

Head of Content

Simran Kabotra Head shot

Website Copywriting

Simran Kabotra

Content Manager

Website Copywriting

Kieran McLoone

Content Manager

Digital Carbon Footprint Audit

Digital Marketing Strategy

Alex Eade

Marketing Manager

Pay Per Click Advertising

Digital Marketing Strategy

Michael Scanlon

Head of Paid Media

Digital Marketing Strategy

Search Engine Optimisation

Site Build Support

Website Migration Support

Sam Monaghan

Technical SEO Lead

Digital Carbon Footprint Audit

Search Engine Optimisation

Site Build Support

Website Migration Support

Joe Ketteridge

Technical SEO Manager

Digital Marketing Strategy

Tom Cox

Relationship Manager

Digital Marketing Strategy

Freya Hetherington

Relationship Manager

Jon Maddams

Partnership Development and eCommerce Specialist

Digital Marketing Audit

Dave Roscoe

Business Development Manager

Digital Marketing Strategy

Charlotte Pooley

Relationship Manager

Digital Marketing Strategy

Jo Bareham

Relationship Manager (Maternity Leave)

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