Content and landing page creation
we’ve revamped their website by creating dedicated landing pages for each product, significantly enhancing both SEO and user experience. This strategy led to a 12,000-place increase in keyword rankings. Notably, keywords like “bulk chicory roots” and “bulk dandelion herb” now rank 2nd, while “bulk Devil’s Claw roots” climbed 98 places to secure 3rd position.
The Covid-19 Challenge and PPC
During the Covid-19 pandemic and initial lockdown our team set up a small PPC campaign to help mitigate any issues the client might see from dips in traffic. Initially we had two Search campaigns running that covered two aspects of their business:
The Herbs and Botanicals campaign targeted generic supplier searches, while the Product List campaign focused on individual products. We optimised these by expanding product coverage, refining ad groups, and shifting to smart bidding strategies. Additionally, we launched a Brand campaign and Performance Max campaign, significantly increasing reach, and overcoming Google’s strict ad approval process for health-related products. We further boosted brand awareness with a Responsive Display campaign, targeting competitors’ audiences to capture market share.
