Case Study

Multinational pharmaceuticals company

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Multinational pharmaceuticals company

Improving the health of this multinational chemical and biotech website.

Dates

2021-Present

Key results

23.35% rise in website clicks.
92.2% increase in unique clicks to knowledge center.

Services

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Our Pricing

About the client

They are a multi-billion-pound pharmaceutical company. Our collaboration focuses primarily on the division dedicated to the development of drug products and treatments, particularly for conditions such as cancer. Their primary responsibilities encompass the development, manufacturing, and commercialisation of pharmaceutical products.

The project

We have worked to address technical SEO issues, improve tracking and reporting methods, and develop a content strategy for the client’s new website.

We have provided a wide range of services for this client, including site build support, technical SEO, bespoke reporting, content consultancy and optimisation, and support to switch analytics from Universal Analytics to GA4.

Our focus during the site launch was transitioning from a subdomain to the client’s main domain. Despite challenges, site traffic post-launch has been robust, providing the client peace of mind with our SEO oversight.

Our team reviewed and optimised the client’s content, focusing on keyword mapping and restructuring to enhance user experience and SEO. We aided them in understanding their ranking goals and improving content visibility by ungating previously restricted content.

We conducted weekly calls, SEMrush training sessions, and educational presentations on ungated content for the client to enhance their understanding.