Blue hair styling tools on desk

Case Study

Salon Supplies

Home / Our Work / Salon Supplies

FD Woodcut Illustration Jaguar Dots

Salon Supplies

PPC for Professional Beauty Products.

Key results

70.7% decrease in cost per conversion,
295.3% increase in paid ad revenue,
Return on ad spend more than doubled to 28:1.

Services

Pay Per Click Advertising

About the client

Salon Supplies are an established business with decades of experience providing professional hairdressing, beauty and salon supplies to businesses and direct to consumers online.

The project brief

When the client joined us on a PPC monthly retainer, they had already been running Google ads for several years, generating good performance. However, they wanted to improve their results and we knew we could help them to increase clicks through to their website, as well as their basket value and their conversion rate.

Our approach

After auditing what was already set up, our PPC team quickly realised that the Salon Supplies Google Ads account needed major updates to meet best practice. Our Paid Media Manager restructured the account and optimised its campaign structure to improve targeting and ad effectiveness.

This restructuring resulted in Salon Supplies’ conversion rate going from 1.58% to 14.67% in just six months.

Not only did their conversion rate increase, their cost per conversion decreased drastically by 70.7%, meaning their paid ad budget could go further and reach more potential customers.

There was also a 295.3% increase in revenue generated from paid ads for the client in those first six months of us managing their account.

We have achieved an exceptional ROAS of 28:1 which has more than doubled from when we inherited the account. This paid media journey has gone from strength to strength and has been a really exciting one to be a part of, exceeding the growth that our client wanted and supporting them to achieve record-breaking months has both been rewarding personally and professionally for our team.

The results

70.7% decrease in cost per conversion,
295.3% increase in paid ad revenue,
Return on ad spend more than doubled to 28:1.

Meet Our Team

Meet the people who deliver digital success for clients such as Salon Supplies.

Digital Marketing Audit

Digital Marketing Strategy

Tom Bowden

CEO

Digital Marketing Strategy

Search Engine Optimisation

Site Build Support

Website Migration Support

Chris Ainsworth

Technical Director

Charlotte Black

Head of People

Digital Marketing Strategy

Rosie Baker

Head of Client Services

Pay Per Click Advertising

Search Engine Optimisation

Website Copywriting

Website Migration Support

Site Build Support

Rob James

Head of Delivery

Digital Marketing Audit

Sarah Sanderson

Head of Growth

Website Copywriting

Kerry McCarthy

Head of Content

Simran Kabotra Head shot

Website Copywriting

Simran Kabotra

Content Manager

Website Copywriting

Kieran McLoone

Content Manager

Digital Carbon Footprint Audit

Digital Marketing Strategy

Alex Eade

Marketing Manager

Pay Per Click Advertising

Digital Marketing Strategy

Michael Scanlon

Head of Paid Media

Digital Marketing Strategy

Search Engine Optimisation

Site Build Support

Website Migration Support

Sam Monaghan

Technical SEO Lead

Digital Carbon Footprint Audit

Search Engine Optimisation

Site Build Support

Website Migration Support

Joe Ketteridge

Technical SEO Manager

Digital Marketing Strategy

Tom Cox

Relationship Manager

Digital Marketing Strategy

Freya Hetherington

Relationship Manager

Jon Maddams

Partnership Development and eCommerce Specialist

Digital Marketing Audit

Dave Roscoe

Business Development Manager

Digital Marketing Strategy

Charlotte Pooley

Relationship Manager

Digital Marketing Strategy

Jo Bareham

Relationship Manager (Maternity Leave)

Related Content

You may also like…

Article

Purple office shot jon, rob, sam, david

Industry Trends

Pay Per Click Advertising

Performance Max: How to Harness its Power for Successful Online Advertising

24th August 2023

Article

Navy background with multicoloured lines and dots

Email Marketing

Pay Per Click Advertising

eFocus x Footprint Digital Webinar: Part Three

19th December 2023

Event

Yellow office shot mick at his desk

Unlock the Secrets of Paid Media for eCommerce: Online

1st October 2024

Article

Teal open laptop on desk with lots of people talking about what's on screen and moving the cursor

Industry Trends

Search Engine Optimisation

Pay Per Click Advertising

Digital Carbon Footprint Audit

How Important is Black Friday to an eCommerce Business in the UK?

22nd November 2023

Case Study

Pink stack of books

Search Engine Optimisation

Pay Per Click Advertising

Primary school education content developer

590% increase in conversions from Google Ads.

Case Study

Blue hair styling tools on desk

Pay Per Click Advertising

Salon Supplies

70% cost per conversion reduction and 295.3% increase in paid ads revenue.

Case Study

Pink baby clothes and teddy laid out

Search Engine Optimisation

Pay Per Click Advertising

Baby Birds

2579% average return on ad spend for this eCommerce baby product business.

Case Study

Pink wall covered in art frames

Pay Per Click Advertising

eCommerce art dealership

400% growth in Return on Ad Spend through paid media management.