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Claim the top spot over your competitors

Data-led digital marketing for insurance businesses

69% of insurance customers use online search to decide which business to choose before booking an appointment. Make sure you stand out.

We’ve helped insurers like you to convert quotes into policies, using a tailored approach combining the best of SEO, paid media, and conversion rate principles – resulting in a 340% increase in leads for our clients. Ready to step-up your performance?

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Chosen by leading insurance businesses

Overcome the challenges insurers face

Spinning lots of plates to keep your insurance business out ahead of your competitors can sometimes feel like an impossible task – we get it.

Between conflicting priorities across teams, a lack of digital marketing knowledge, and no way of measuring results, trying to do everything yourself can lead to disaster.

This is where our insurance marketing experts step in. We’ve worked with business like Bennetts Motorcycle Insurance to drive unprecedented results.

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Benefit from a data-driven approach

Digital marketing can seem like smoke and mirrors when it’s done incorrectly.

To make sure your insurance business benefits from a tangible, measurable strategy, we use data to support every decision – removing risk and allowing us to make informed improvements.

When it comes to data, this includes:

  • Initial benchmarking on your current online performance,
  • Goal setting that’s aligned with your insurance firm’s growth,
  • Regular meetings and updates on the progress being made.
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Brokering unbelievable results for your business

The result of this data-backed approach? Growth, visibility, and authority for your brand.

We’ve helped our insurance clients to attract qualified leads that have resulted in successful conversions. This experience has allowed us to develop time-tested strategies to supercharge your business.

Don’t just take our word for it: read our case studies to see how we’ve delivered for our clients.

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Premium levels of collaboration

We don’t believe in keeping clients quiet. We want to be an extension of your marketing team, providing regular updates on progress, and helping you to shout about the big wins.

Our approach to communication is open and transparent, with monthly meetings to tell you how things are going, and how we’re adapting our strategy to continue raising your site.

Need more support? Your dedicated relationship manager is on-hand to walk you through the data, or bounce around ideas about future campaigns.

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Educating your teams

Some agencies think that shrouding their SEO skills in secrecy makes the results more impressive. We disagree.

Instead, we aim to upskill and educate your insurance teams on everything we’re doing to improve your site. This helps you to make an impact yourself, resulting in even more gains.

Our educational offering includes free videos, eBooks, guides, templates, and more to help you grow online.

We’ll even deliver bespoke training sessions at a location of your choosing, to make sure everyone’s in a position to achieve excellence.

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Ready to grow your insurance business?

Our approach to digital marketing for insurers has seen our client’s experience more visibility, higher engagement, and improved leads.

We’ll work with you to integrate AI marketing technology and best practices across the board – turning your prospects into customers.

Join the dots and elevate your brand above your competitors.

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Be found. Wherever your customers search.

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Summary

Digital marketing for insurance companies who require online growth, visibility, and lead generation to outstrip the competition.

What to expect

  • Dedicated Relationship Manager,
  • Monthly Reporting,
  • Experts in SEO, PPC, and Content,
  • Proven track record in insurance marketing.

Fee

Packages start from:

PPC: £1,100/month.

SEO and content: £1,900/month.

CRO: £3,000/month.

Get in touch for more information on our monthly retainer package prices our our hourly rates for one off projects.

Our digital marketing services

Search Engine Optimisation for insurance companies 

The internet is awash with insurers, which can be really overwhelming for people looking for a quick insurance quote for their home, holiday, or car.

Increase your visibility on search engine results pages to put you ahead of the competition online, so that these people see you first and reach out for support.

Whether you want to maximise your advertising ROI or drive users to your site with engaging content, we’re here to help. Our SEO experts use a proven mix of strategies to keep you on top, including:

  • In-depth keyword research for phrases relevant to your type/s of insurance.
  • Optimising your website’s on-page elements, such as headings and imagery.
  • Implementing proven technical strategies to improve your search engine rankings.

Paid Media management

Keywords related to insurance are notoriously competitive in paid media auctions, so it’s vital that you’re working with the experts to  maximise your return on ad spend.

Our paid media team will help you to use your advertising budget wisely, reducing risks associated with poor strategy or unappealing content, and reach your target audience with our paid media management services. Whether you’re interested in running Google Ads, Facebook ads, or other paid media campaigns, we’ll create customised strategies to help you achieve more leads.

From campaign setup and targeting to ad copywriting and optimisation through rigorous testing, we’ll ensure that your ads are reaching the right audience at the right time, driving traffic to your website and generating quality leads for your insurance business.

Content creation and copywriting

Engage your audience and establish your industry expertise with high-quality content created by our team of experienced writers.

Whether you need informational blog posts explaining your insurance offerings or why insurance is so important, long-form articles, case studies from satisfied clients, or transactional website copy on your service pages, we’ll work closely with you to develop content that resonates with your target audience and showcases the value of your insurance products and services.

From educational guides to persuasive sales copy, we’ll help you craft a compelling narrative that sets you apart from the competition and drives conversions.

Bennetts Insurance case study

Footprint Digital is a proud member of B Corp, 1% for the Planet, and the Mental Health at Work Commitment.

We operate at the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

We provide clients with proactive recommendations to reduce your digital carbon footprint.

Take only memories. Leave only footprints.

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Reach more people on search engines

Our helpful and friendly team is here to answer any questions that you have without judgement.

Schedule a no obligation, completely free consultation over the phone or via video call.