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Benchmark your website’s performance

Digital Marketing Audit

Our audit uses the latest diagnostic tools and expert minds to empower your ability to succeed online and help you achieve (and exceed) your marketing goals.

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Be found. Wherever your customers search.

Who is the Digital Marketing Audit service for?

If you have an online business and need marketing support, our audit is for you. We work with ambitious, visionary businesses who want to grow, or are frustrated with their current results and need support to improve.

The DMA will end to frustration and channel your energy back into excitement about the growth of your business.

Our audit is perfect for business owners and marketing specialists including digital marketing managers who need clarity on where to focus and invest.

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Your business has huge potential

The Digital Marketing Audit will:

  • Pinpoint what’s working, how your site is performing and how you stack up against competitors.
  • Discover the size of the potential online market for your business and how to dominate the space.
  • Locate where your best customers are and how to drive them to the right webpages.
  • Define the most effective places to invest your budget and get a better return on investment.
  • Take action with this new knowledge under your belt. You will have the power to achieve all of your digital goals and more.
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What's the first step?

We start with an initial telephone consultation with you to give us an understanding of your business aims and objectives.

Then, our team of technical experts from the Analytics, SEO, PPC, and CRO disciplines will spend over 27 hours manually reviewing your current digital performance.

They will pinpoint what is and isn’t working. This information will allow you to maximise your growth opportunities and improve your return on investment.

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Why choose our Digital Marketing Audit?

A small investment now will reap long-term results. By drawing your attention to what is and isn’t working, our audit will help you save money instantly and make better decisions. You can build on this by allocating more budget to campaigns you know are profitable, and prune anything that isn’t.

Whilst the Digital Marketing Audit is a standalone service, and you can take it away to make your own improvements, we also offer ongoing marketing services that will implement our recommendations (plus much more) and provide ongoing support.

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Education is at our core

Humanising digital marketing is a key aim for us. We’ll help you unpack the data, soak up digital strategy, and ensure you know that digital marketing is no dark art. We’ll tell you what we’re doing and how we’re doing it as we optimise your online results. We can keep it top-level, or get as detailed as you like.

To succeed online, it is vital that you understand how your digital strategy and website can be improved; we’ll help with that.

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DMA Summary

Defines how effective your digital marketing efforts are and highlights areas of opportunity.

Report outputs:

  • Google Analytics Health-Check,
  • Site Performance Benchmark,
  • SEO Technical Benchmark,
  • PPC Account Feasibility Audit,
  • Keyword Performance,
  • Competitor Review,
  • Report consultation (two hours in-person).

Turnaround time:

Completed within seven working days of request.

Fee:

from £750 +VAT.

Understand your digital performance

With marketing goalposts constantly changing and the ability to do more and more online, it can be overwhelming and time-consuming trying to work out where to begin with benchmarking yourself.

Trying to do this with online tools will only provide generic and vague ideas; what you really need is a dedicated team of experts who will provide serious value and detail on your current strengths and weaknesses across the board, and ideas for incremental improvement in all areas.

We help ambitious businesses like yours exceed your marketing goals, by starting off with an in depth marketing audit which really gets to the core of where your marketing strategy needs refining and strengthening.

What is included in the Digital Marketing Audit reports?

Tracking Audit

We will check to see if your tracking is measuring and analysing your data correctly.

Without tracking the right things in the right ways, you’ll be collecting inaccurate data or there will be gaps in your data and you won’t know whether your efforts are paying off or what decisions to make.

Google Analytics Audit

We analyse the historical performance of your website and offer strategic insights.

We identify how visitors use your site, where they arrived from and what you can do to keep them coming back.

Keyword Position Benchmark Audit

Defining your keyword targets is complex. It is hugely dependent on your website, business objectives and your target audience.

Our team uses thorough analysis techniques to make keyword recommendations that will drive the most traffic and conversions for your goals. We also benchmark your current ranking positions so you can see the improvements.

PPC Account Analysis Audit

We will review your existing Google Ads account (if you have one) to benchmark your current performance and make recommendations on budgeting, targeting and keywords. Then, you can reduce your wasted ad spend and start improving your Return on Ad Spend.

Technical SEO Audit

We will identify your existing SEO technical, content and authority issues that are hindering Google search rankings and performance, so that your website will start ranking higher and become more visible to your clients and customers.

Competitor Analysis

We will identify how your website compares to your five main online competitors and what you can do to out-perform them. We also look at competitor backlinks and perform  UX analysis. Our recommendations will help you to start dominating the online space.

Who to talk to about the Digital Marketing Audit

If you need help spotting opportunities and planning where to spend budget for maximum output, get in touch through our contact form and Dave will guide you through the process. You can also chat to Tom and Sarah about the DMA:

Footprint Digital is a proud member of B Corp, 1% for the Planet, and the Mental Health at Work Commitment.

We operate at the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

We provide clients with proactive recommendations to reduce your digital carbon footprint.

Take only memories. Leave only footprints.

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Benchmark your digital performance

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