Google Analytics audit

The Google Analytics 4 Analysis is an individual report that’s part of our Digital Marketing Audit service.

But before we work on your audit, we need to understand your business goals and objectives. This helps us learn what data is and isn’t valuable to your business.

Your report will be laid out in an easy-to-digest format without jargon. We break down the complexities to bring that much-needed clarity to your data.

Our technical team will review the following:

• Account structure: Ensure your account, properties and views have been set up correctly. If not, we’ll suggest areas of improvement.
• Filters: Get a review of how your filters (if any) are working. If no filters are being used, we’ll make recommendations based on your business needs. Our checks also include spam traffic filtering and IPs.
• Basic settings: Check that all your basic settings are set up correctly – (such as internal search tracking). Whilst this sounds simple, it’s something we find is often overlooked.
• Content & channel groupings: Ensure content groupings have been properly set up. We’ll recommend how to improve the accuracy of these.
• Tracking configurations: This is critical. Your revenue and business performance must be lined up. If there’s a disconnect, we’ll investigate what’s happening, why it’s happening and propose what can be done.
• Event & goal set up: Ensure all goals are firing and working correctly (and not being overused.)
• Missing data: Are you seeing a lot of (not set) or (other) fields in your reports? This means you’re missing data. And missing data is a huge problem. It means you’re only seeing a small glimpse of the whole picture, so it needs rectifying ASAP. But we can help you with that.

Once you’ve got the audit, you’ll be able to answer the following questions:

• Where is your website traffic coming from? (e.g. a referral from another site, Google search, direct visit, paid ad).
• Which traffic sources are driving the most revenue?
• How long do your visitors typically stay on your site?
• What actions they have taken?
• Which web pages are letting your website down?
• Is your mobile experience engaging for users?
• Should you translate your site into other languages?
• Is your content ‘helpful’?

Google Analytics is often too powerful and overwhelming for its own good.

There is endless data which can be refined and viewed in a myriad of different formats.

Without getting an audit carried out by technical experts, you’re at risk of using incorrect figures or misinterpreting reports.

This could be detrimental when using data to inform decisions and create a digital strategy.

You may carry on pouring time and money into a strategy that simply isn’t working.

We’re here to humanise the data so you can make better decisions. Contact us to get our Google Analytics 4 Audit as part of the DMA and find the answers your business is craving.

You’re then free to take the audit away and act on it as you please, or sign up for a monthly retainer. You’ll get a dedicated team of experts who’ll work in tandem to achieve your business goals.

Once we’ve identified what works, your digital strategy will become unstoppable.

Getting set up on a retainer is easy. We’ll discuss our findings and advise on whether you’d benefit from managed SEO, PPC services, or both).

The full Digital Marketing Audit is designed to give you clarity about what’s needed and gives you (and any higher management) the all-important peace of mind that they’ll know when to expect results.

If you want a deeper understanding or some bespoke training around marketing analytics data, then our educational services might be the right thing for you.

Whether you’re looking to learn GA4, are a complete Google Analytics beginner, or want a refresher session for your marketing team, we have the technical expertise to teach you everything you need to know. Check our our SEO and Analytics training courses.