Step up your Search Engine Optimisation (SEO)

This is a planning session you’ll have within your first month with us. This is an in-person or virtual meeting with your Relationship Manager and Content Manager. Here, we’ll:

• Discuss your vision for your website, as well as your overall business,
• Learn more about your ideal clients,
• Pin down your product touchpoints and user journey,
• Establish your brand’s tone of voice (we help with this if you don’t already have one),
• We’ll discuss your business goals, important need-to-knows, and the KPIs we’ll use to measure your organic performance to ensure we’re reporting on the things that matter to you.

Our team will audit your analytics account to make sure that you’re collecting the most accurate data from your website. Accurate data is invaluable and helps us drive your SEO strategy forwards.

We’ll also ensure that your analytics is tracking business critical and useful data, rather than data focused on ‘vanity metrics’ which can distract attention away from the main focus. From conversion tracking to on-page analytics and performance evaluation reports – where there’s useful data to be found, we’ll have it covered.

Technical compliance factors are the elements that Google and other search engines use to determine the relevance and authority of your website. They can be daunting, but we’ll do a thorough job of diagnosing your website’s shortcomings and implementing fixes (whether the fix is done by us or through a conversation we have with your developer).

Our Technical SEO Audit looks at factors ranging from your website’s accessibility and indexation to content optimisation, page speed and website security. In fact, we analyse over 200+ technical ranking factors before putting together a digital marketing strategy that will help grow your online presence.

It doesn’t matter how good your content is – if it can’t be crawled, your customers won’t find it on the search engines. We ensure your site is set up for the SEO sales funnel: Crawl, render, index, rank, and convert!

We carry out thorough keyword research and mapping to identify relevant keywords you should be targeting and the user intent behind them. This forms the basis of our SEO and content strategy. We use keyword seasonal analysis to prioritise keywords which are going to trend so you can capture and convert this influx of searches when it happens.

A usable and logical sitemap with user-friendly navigation is vital. Google needs to know your website is providing a positive experience. If your sitemap fails our technical ranking factors, we’ll suggest an improved sitemap that complies with industry standards and helps your website visitors carry out everything they need to do.

Our content team are well-equipped to craft the perfect copy for your products or services. The difference between us and many other SEO companies is that we write for the user. Content needs to be helpful, emotive and actionable to convert, and it needs to highlight your Unique Selling Points (USPs) with compelling Calls To Action (CTAs).

Without this, your pages are unlikely to be converting at an optimal rate. Strong user-focused content also safeguards you against future Google algorithm updates.

Pumping out blog content and hoping for the best does not work. You need a strategy to identify topic clusters and show Google you’re an authority on these topics. Otherwise, you may fall short of E-E-A-T – Google’s new Experience, Expertise, Authoritativeness, and Trustworthiness guidelines.

Through the creation of author bios, grouping your content into topics and other recommendations, we’ll identify any gaps and help show Google you’re a trusted authority in your subject matter.

We don’t just help with keyword rankings – we also ensure your traffic is converting. We’ll advise on any friction your pages could be causing to your visitors, and how you can make your website’s user experience better.

This could be by:

• Making your site more accessible,
• Improving your core web vitals,
• Making your website mobile-friendly,
• Optimising your page’s load speed.

We’ll work with your developer to address these issues. And if your conversion rate still hasn’t improved after these recommendations, we may recommend you for user testing.

For complete transparency, you’ll get access to your own client board in our CRM with all of the SEO tasks that have been worked on to date, and the future tasks that will be going ahead. You’ll also be able to see the progress of existing tasks, and the business goals we’re all working towards as part of your SEO strategy. Our clients find this board massively helpful when discussing progress with stakeholders!

We’ve got experience executing SEO strategies and carrying out technical fixes for all kinds of CMS, including WordPress, Magento, Squarespace and Shopify. If we need development work done, we’re more than happy to liaise with your developers for you. All you need to do is set up the meeting, and we’ll take it from there.